Program Scope:
A new re-brand program was developed for Wells Fargo to update their exterior brand package. The scope included designing initial concepts through prototyping, as well as application guidelines for each sign system, consisting of Primary Building IDs, Secondary Signage, Freestanding Signage, Storefront and Drive-up Components, and Wayfinding Signage. The initial scope was focused around their Retail line of business, and ultimately grew to include Corporate Admin., Advisors, Home Mortgage, Wealth Management, and ATM locations.
As a world recognized brand, Wells Fargo understood the importance of continuity with their customers, and consistency around their many offerings. This holistic approach was created to deliver a cohesive branch appearance that is modern, dynamic, intelligent and honest.
Program Role:
As Program Manager throughout the multi-year project, Ivria was point of contact for client stakeholders, responsible for overseeing project requests, budgets, milestones, and communication with 6 approved vendor partners, as well as tracking decision making during on-site prototype reviews. This role also included developing progress and budget reports, and presenting to Sr. leadership within Wells Fargo on a quarterly basis.
In addition to client obligations, Ivria managed 10 internal team members that included project managers, designers and production employees. With a hands on approach, Ivria was able to ensure cross-channel collaboration, and client expectations were communicated succinctly throughout the program lifespan.
